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Event Details
WE'RE GLAD YOU'RE COMING!
YOU WILL LEARN:
- How
to improve your team’s ability to CREATE more profitable ideas through
a process that is shown to be 7x more effective than classic
brainstorming
- How to RECOGNIZE what big, profitable ideas look like...so they will know them when they see them
- How
to EXECUTE Profitable Ideas faster and cheaper…through a process that
reduces your current risk, cost and time to market by 5x!
- How to laugh and have fun – it’s a great blend of good times and education!
FAQs & DETAILS...
Who else will be attending?
Since these are open enrollment sessions your guess is as good as ours. What we can tell you is that we usually have a nice blend of people from small companies and larger as well as independent inventors, association members and community leaders. These sessions tend to be richer and more interesting than "private" sessions because we have such diversity in the group.
Who's facilitating?
Bruce Hall, Managing Partner, Eureka! Ranch Consulting Group. Bruce has years of marketing, innovation and brand management experience with companies like Novartis, P&G and American Express.
What to wear?
The Eureka! Ranch is a laid back, funky-southwestern place that's designed for comfort. You'll often find us in shorts, flip-flops and Hawaiian Shirts. We also know you learn best when you're comfortable and relaxed. So, please wear what you're comfortable in - jeans, t-shirts, shorts, pj's - all accepted here.
Will there be breaks?
Sure. There's one 5-minute break so you can take care of business, get a coffee and sugar refresher and get back to learning. Net: come prepared to drink from a fire hose!
Why are we doing this for FREE - what's our real motivation?
OK - you caught us...we're giving back. We're thankful for the 23 years of success we've enjoyed and this is one of the ways we're saying thank you. We also LOVE doing these workshops. They are tons of fun and we get to meet many fascinating people!
AGENDA
7:30a | Sign In and Breakfast
8:00a | Welcome
8:30a | Marketing Physics - three laws that help you ID BIG IDEAS
10:30a | Capitalist Creativity - three laws that help you CREATE more BIG IDEAS
11:45a | Wrap Up
12:00p | Conclusion
When & Where
Grand Hyatt New York
109 East 42nd Street at Grand Central Terminal
New York,
NY 10017
Thursday, October 1, 2009 from 7:30 AM to 12:00 AM (ET)
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Hosted By
Eureka! Ranch
Eureka! Ranch International helps companies large and small accelerate profitable growth. It does this through consulting or facilitation in Fail Fast, Fail Cheap, Win Big – Open Innovation R&D. Since January 1, 2008 Eureka! Ranch clients have quantified over $2.5 Billion in innovation pipeline business opportunities. Eureka! Research International specializes in qualitative mining and quantitative evaluation during the “fuzzy front end” of innovation development. It also helps companies make smarter innovation development decisions through a patented business simulation research system.
Merwyn Business Simulation Research is the world’s most truthful system for early stage innovation sales forecasting. This “flight simulator” for innovations helps innovators reduce risk of failure and better focus their energies on the key areas of variation and uncertainty. Over 20,000 innovations ranging from industrial products to consumer products and services have been tested using Merwyn over the past 10 years. The system has been statistically validated versus AcuPOLL, BASES, IRI Marketplace Scanner Data, Direct Response Tests and “black box” evaluated by a USA National Institute of Standards and Technologies statistician using the same methodology used to model the Twin Towers after 9/11.
